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Article
Publication date: 23 December 2021

Abhinav Sood, Vanessa Ann Quintal and Ian Phau

This research aims to develop a user risk segmentation typology and implement a method that traces how user emotions adapt before, after and toward a next cosmetic procedure. It…

Abstract

Purpose

This research aims to develop a user risk segmentation typology and implement a method that traces how user emotions adapt before, after and toward a next cosmetic procedure. It introduces the user risk segments to an empirical framework to explain re-engagement with the procedure.

Design/methodology/approach

A survey was self-administered to online consumer panels in the USA. The survey targeted users who had previously undertaken one of three elective procedures, namely, Botox (N = 550), hair transplant (N = 350) or liposuction (N = 350).

Findings

The typology identified timid image seekers, daring image crafters, approval-seeking socialites and mainstream image adopters. The method tracking user emotions found significant differences before, after and toward a next cosmetic procedure in the user risk segments. The framework predicted user re-engagement with the procedure for each segment.

Research limitations/implications

The typology presents more sophisticated user risk profiles. The method maps adapting user emotions toward engagement pre- and post-procedure. However, findings are limited to the USA and three cosmetic procedures.

Practical implications

The typology offers a profile of users and their risk perceptions of a behavior. The method presents an instrument that follows how user emotions adapt. The framework advances understanding of user re-engagement with the behavior.

Originality/value

Arguably, to the best of the authors’ knowledge, this is the first research to explore how perceived risk operates on emotional states and adaptation, which manifest user well-being and impact user behavior.

Content available
Article
Publication date: 2 November 2012

Vanessa Ann Quintal and David H. Wong

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Abstract

Details

Asia Pacific Journal of Marketing and Logistics, vol. 24 no. 5
Type: Research Article
ISSN: 1355-5855

Article
Publication date: 2 November 2012

Tim Mazzarol and Geoffrey N. Soutar

The purpose of this paper is to review the changes in the international education sector that have taken place over the decade since the authors' book, The Global Market for

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Abstract

Purpose

The purpose of this paper is to review the changes in the international education sector that have taken place over the decade since the authors' book, The Global Market for Higher Education was published in 2001.

Design/methodology/approach

The paper is an expert opinion that draws on global trends in the international education sector.

Findings

Since the publication of the authors' book, the global market for higher education has changed significantly. A decade ago competition was between a few mainly English language instruction countries in the developed world. The principal destination country was the United States followed by Britain, but with Australia, Canada and New Zealand actively competing. In 2012, competition has expanded, with former sending nations (e.g. Singapore, China, India) becoming destinations. Competition among established nations has also intensified.

Originality/value

This paper provides a strategic overview of the state of international education and a unique perspective on the trends that have shaped and will continue to shape this industry into the future.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 24 no. 5
Type: Research Article
ISSN: 1355-5855

Keywords

Article
Publication date: 2 November 2012

Mary FitzPatrick, Janet Davey and Lijuan Dai

Despite the competitive internationalization of higher education, international students' responses to dissatisfaction (consumer complaining behavior or CCB) are not well…

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Abstract

Purpose

Despite the competitive internationalization of higher education, international students' responses to dissatisfaction (consumer complaining behavior or CCB) are not well understood in New Zealand. While studies show that many factors, including culture, influence CCB, the None‐Action mode in particular has been largely overlooked by researchers. The purpose of this paper is to examine Chinese student's CCB.

Design/methodology/approach

The study employed a qualitative exploratory focus group design examining Chinese students' CCB. Data were analyzed in two stages. First, data were coded into various CCB modes. Next, data relating to the specific mode of None‐Action were thematically analyzed. Five key themes for None‐Action were revealed: Futility, Inadequate Information, Fear of Consequences, Complexity, and Internalization.

Findings

This exploratory research found a high level of None‐Action responses. It was apparent that culture was highly influential in participants' CCB responses and that these None‐Action responses had an affective dimension.

Research limitations/implications

Understanding None‐Action responses to dissatisfaction among international students in higher education is critical if universities are to avoid adverse funding consequences. There are cultural and personal implications for students and strategic implications for higher education institutions in understanding Chinese students' Non‐Action. The exploratory nature of the research means that it is designed to stimulate thought and debate on how to expand the body of knowledge on this mode of CCB.

Originality/value

The research highlights the importance to higher education institutions of understanding the cultural and service‐specific explanations for Non‐Action as a response to student‐consumer dissatisfaction.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 24 no. 5
Type: Research Article
ISSN: 1355-5855

Keywords

Article
Publication date: 2 November 2012

Nives Zubcevic, Felix Mavondo and Sandra Luxton

The purpose of this study is to examine the associations between attitudes to academic achievement and post university success using perceptions of attractiveness, gender, ethnic…

Abstract

Purpose

The purpose of this study is to examine the associations between attitudes to academic achievement and post university success using perceptions of attractiveness, gender, ethnic identity, personality, and social acceptance as antecedents.

Design/methodology/approach

An online questionnaire was completed by male (N=116) and female (N=126) university students from various cultural backgrounds. To evaluate the proposed relationships, multiple regression analysis was used.

Findings

The findings suggest that attractiveness is related to attitudes to academic achievement and success through its association with social appeal and acceptance. Ethnic identity is also related to both academic achievement and post university success. Personality is not positively related to academic achievement. Finally, social acceptance is positively related to academic achievement for males and to success for females.

Research limitations/implications

Whilst the survey targeted students from various cultural backgrounds studying in Australia, it did not look at university students from other countries. A cross‐cultural perspective could reveal further differences in attitudes.

Originality/value

This study links attractiveness and academic achievement theories. The findings have implications for tertiary institutions and suggest academics and policy‐makers to vigorously promote core personality and values such as intelligence, communication skills, and sincerity, rather than allow superficial values such as attractiveness to be placed at the centre stage of students' endeavour.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 24 no. 5
Type: Research Article
ISSN: 1355-5855

Keywords

Article
Publication date: 2 November 2012

Parves Sultan and Ho Yin Wong

The aim of this study is to develop and empirically test an integrated model incorporating the antecedents and consequences of service quality in a higher education context.

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Abstract

Purpose

The aim of this study is to develop and empirically test an integrated model incorporating the antecedents and consequences of service quality in a higher education context.

Design/methodology/approach

This research employed both qualitative and quantitative research methods. The data from three focus groups, conducted at the Central Queensland University (CQU), Rockhampton, Australia, generated key themes and their interrelationships. The theoretical model was then tested using structural equation modelling technique on a sample of 528 university students.

Findings

The findings show that information (marketing communications) is more statistically significant than past experience as the antecedents of service quality. The consequences of service quality are composed of trust, satisfaction, and image. Overall, the results suggest a good validity of the theoretical model and the key paths in the model are found statistically significant, except past experience affecting service quality.

Originality/value

The model provides a good explanation of a university brand image, and perceived service quality was found playing an important role in this model. Universities intending to enhance their image are encouraged to consider focusing their efforts on marketing communication information, service quality, student satisfaction and trust.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 24 no. 5
Type: Research Article
ISSN: 1355-5855

Keywords

Article
Publication date: 2 November 2012

Christopher W. Harris

The purpose of this paper is to examine the applications of the social networking software, Facebook, currently practiced by “expert user” faculty teaching within a Malaysian…

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Abstract

Purpose

The purpose of this paper is to examine the applications of the social networking software, Facebook, currently practiced by “expert user” faculty teaching within a Malaysian Higher Education Hospitality Diploma programme. Of particular interest is whether the faculty experiences with Facebook reveal its functional appropriateness for use on an experiential learning platform. The aim is also to prompt further research and experimentation with the medium on teachers and students.

Design/methodology/approach

Phenomenological: the researcher uses a focus group to enable the essence of teachers' experience in the utilisation of Facebook as a teaching and learning tool within the syllabus of their taught subjects in a shared hospitality curriculum to emerge.

Findings

The experiences divulged in the focus group reveal the use of Facebook as an “effective” medium for reflective purposes in relation to experiential teaching and learning activities and as a mechanism for reflective and extrapolative cognition on experiential or practical classes.

Originality/value

This lies in the focus on actual Facebook use within the syllabi of a Faculty “community of practice”. It also lies in the focus of the paper on applications within a Hospitality curriculum. In relation to marketing, the visual materials discovered to be uploaded by teachers and students on Facebook are perhaps the real teaching and learning experiences of students that could be used by marketers for promotional purposes utilising the paradigm of experiential marketing and a service‐dominant logic.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 24 no. 5
Type: Research Article
ISSN: 1355-5855

Keywords

Article
Publication date: 2 November 2012

Jamie Murphy

Unlike Sisyphus – condemned by Zeus to an eternity of perpetually rolling a massive boulder uphill only for the boulder to roll back down – universities, students and academics…

Abstract

Purpose

Unlike Sisyphus – condemned by Zeus to an eternity of perpetually rolling a massive boulder uphill only for the boulder to roll back down – universities, students and academics seem destined to educational technology experiences ranging from futile and frustrating to effective and engaging. As technology evolves, related costs, applications, interoperability and purposes evolve – as do the students. The purpose of this paper is to propose two contrasting ideologies of technology‐mediated education, LMS teaching and Community Learning, to question the inexorable march towards the former.

Design/methodology/approach

The approach used is a literature review and case study.

Findings

Most traditional universities would embrace a Community Learning ideology, yet many of these same universities practice LMS teaching. This paper draws on the literature to contrast these two technology‐mediated learning ideologies, and argue for Community Learning. These contrary ideologies help administrators and academics reflect upon, and then align institutional ideologies with their educational pedagogy and technology. The paper includes a short case study to illustrate aspects of Community Learning, a few simple ideas for shifting towards Community Learning and future research avenues.

Originality/value

This paper answers calls for critical discourse of effective educational technology use, particularly LMS technology, and adds to a nascent research field that uses ideologies to help explain technology consumption. In addition, this is one of a few papers that reviews social media as a learning management system.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 24 no. 5
Type: Research Article
ISSN: 1355-5855

Keywords

Article
Publication date: 21 August 2017

Jill Bamforth, Charles Jebarajakirthy and Gus Geursen

The money management behaviour of undergraduates is a noteworthy study for many stakeholders, as these students are more likely to carry forward this behaviour into later life…

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Abstract

Purpose

The money management behaviour of undergraduates is a noteworthy study for many stakeholders, as these students are more likely to carry forward this behaviour into later life. The literature on student money management behaviour heavily focuses on financial literacy. However, economic, social and psychological factors also affect undergraduates’ money management behaviour. Therefore, the purpose of this study is to empirically investigate how undergraduates respond to and account for these factors in their money management behaviour.

Design/methodology/approach

This study was carried out in Australia. This study adopted a qualitative exploratory approach. The data were collected using six focus group discussions (FGDs) held in one Australian university, in which 40 undergraduates participated.

Findings

The key themes identified from the thematic analysis include undergraduates’ understanding of money management and managing economic, social and psychological aspects relating to undergraduates’ money management behaviour. Several subthemes were identified under each theme, which specifically showed how undergraduates manage and respond to each of these factors relating to their money management behaviour.

Research limitations/implications

This study was conducted with the data collected from a relatively small sample of respondents and was limited only to undergraduates. Moreover, this study was conducted in Australia, indicating that some of the results might be specific to the Australian context.

Practical implications

The authors have suggested promoting multiple payment methods and internet usage to undergraduates, and providing them with stress management programmes will help them maintain prudent money management behaviour.

Originality/value

The extant literature on undergraduates’ money management behaviour tends to focus on financial literacy. This study extends the scope of the literature beyond financial literacy and has shown how undergraduates respond to economic, social and psychological aspects relating to money management behaviour. This study has applied a qualitative exploratory approach, in contrast to quantitative methods which have generally been applied for studies relating to undergraduates’ money management behaviour.

Details

Young Consumers, vol. 18 no. 3
Type: Research Article
ISSN: 1747-3616

Keywords

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